Client development

OBJECTIVE

Adapt to entertainment client’s evolving business and develop corresponding Search Engine Marketing (SEM) strategy to support their business model(s). Identify ways to grow investment and strengthen relationship by delivering on key metrics and positive ROAS.

OUTCOME

• Grew investment 116% over four years

• Improved client’s contribution margin by 253%

• Maximized ticket sales, with 223% growth

• Lowered acquisition costs (per ticket) by 32%